Writing Captions That Drive Action

The Hook

Captions are often an afterthought, but they are crucial for stopping the scroll. Your first sentence is your headline—make it intriguing.

The AIDA Formula

• Attention: Grab them with a question or bold statement.
• Interest: Build curiosity or relate to a pain point.
• Desire: Offer a solution or benefit.
• Action: Tell them exactly what to do next (CTA).

Format for readability

Break up big blocks of text with line breaks and emojis. This makes your caption easier to scan and less intimidating to read.