Vertical Video: The New Standard

The 9:16 Reality

We live in a mobile-first world, and that means we live in a vertical world. TikTok changed the game, and now Reels and Shorts are following suit. If you are still posting 16:9 landscape videos to Instagram, you are fighting a losing battle against screen real estate.

Lo-Fi Authenticity

High production value can essentially hurt you on platforms like TikTok. Users have developed "ad blindness" for polished commercials. Handheld, raw footage shot on a phone often feels more native and trustworthy. Don't overthink the lighting; focus on the story.

The 3-Second Hook

You have less time than ever to grab attention. Start with movement or a bold statement immediately. No lengthy intros, no logo splashes. Get straight to the point.