Video Content Trends for 2025

The Vertical Revolution

9:16 vertical video is now the dominant format across social media. TikTok, Instagram Reels, and YouTube Shorts are prioritizing this content.

Authenticity > Production Value

Audiences are tired of overly polished, TV-style ads. Raw, behind-the-scenes, and "lo-fi" content often performs better because it feels more genuine and relatable.

Short and Snappy

Hook your viewer in the first 3 seconds. Keep edits fast-paced. Use trending audio to piggyback on viral momentum, but always add your unique spin.