Social Listening: The Ear of Your Brand

Monitoring vs. Listening

Monitoring is reactive: checking your notifications for mentions. Listening is proactive: searching for conversations about your industry, competitors, or pain points that don't tag you.

Finding Un-tagged Gold

Set up keyword streams for your brand name (and common misspellings!). You'll often find the most honest feedback in these un-tagged posts. Surprise these users by jumping into the conversation—it usually blows their mind that a brand is paying attention.

Competitive Intelligence

Listen to your competitor's complaints. If people are tweeting about "Service X's slow support," that's your cue to create content about your "24/7 instant support." heavily.