The Ultimate Guide to Social Listening

What is Social Listening?

Social monitoring looks at what people are saying to you. Social listening looks at what people are saying about you, your competitors, and your industry.

Why It's Critical

It helps you find un-tagged mentions of your brand (opportunities to surprise and delight), identify gaps in the market that competitors are missing, and spot potential PR crises before they blow up.

Tools of the Trade

Use SocialBuddy's listening features to track specific keywords and hashtags. Analyze sentiment to gauge how people feel about these topics, not just volume.