The Best Times to Post on Instagram

Understanding Instagram's Algorithm

The Instagram algorithm favors recency. Posting when your followers are online increases the chances of your content being seen and engaged with early on, which signals to the algorithm that your post is high-quality.

General Best Times

• Weekdays: Early morning (6 AM - 9 AM) and evening (5 PM - 8 PM) tend to perform well as people commute or unwind.
• Weekends: Engagement can be lower, but late mornings often see a spike.

Finding Your Unique Best Time

While general benchmarks are helpful, every audience is different. Use SocialBuddy's analytics to see exactly when your specific followers are active. Look for heatmaps in your insights dashboard.

Testing and Iterating

Don't set it and forget it. Consumer behaviors change. regularly review your analytics and adjust your posting schedule accordingly to maximize reach.